Digital brand protection firm Allure Security has raised $17 million in a Series B funding round, bringing the total raised by the company to $43 million. The fresh investment round was led by Riverside Acceleration Capital, with additional support from previous investors Curql, Glasswing Ventures, and Gutbrain Ventures. A spin-off from Columbia University, Boston-based Allure was founded in 2009. It has built an AI-native platform that protects brands and prevents account takeover fraud. The company scans the internet, social media platforms, mobile application stores, and the dark web to identify and dismantle brand impersonation threats, including phishing domains, fake identities, rogue software, and disinformation attacks. Allure also built deception technology to hinder attackers’…