Fraud controls don’t guarantee consumer trust Over a third of companies say they are using AI, including generative AI, to fight fraud, according to Experian. As fraud threats become more complex, companies are accelerating their investments with over half adopting new analytics and building AI models to enhance customer decision-making. The AI paradox AI is playing a double role in the fight against fraud. It’s helping businesses detect threats faster, but it’s also fueling new scams like deepfakes and impersonation. Agentic AI, which can make decisions on its own, brings more efficiency to fraud detection and customer service. But it also opens the door to more advanced, automated scams. As these tools become more widely available, the risk of misuse grows. Companies must build in…