A significant increase in web traffic to AI-related websites has marked a shift in how users interact with artificial intelligence. Traffic to AI tool platforms rose from 7 billion visits in February 2024 to 10.53 billion in January 2025 (a 50% increase) according to new findings from Menlo Security. This shift is mainly due to the continued reliance on browsers to access generative AI (GenAI) tools. While some AI deployments have transitioned to desktop or private applications, approximately 80% of generative AI (GenAI) usage still occurs within browsers. This trend persists because browsers are universally available across devices, easily integrate with other services and platforms, and allow developers to launch AI tools quickly and at scale. “There has been a lot more information and…