Samsung updates ACR privacy practices after Texas sues TV manufacturers Texas Attorney General Ken Paxton on Thursday said Samsung agreed to stop collecting and processing Automated Content Recognition (ACR) viewing data without first getting consent from Texas consumers, ending a lawsuit filed by the state in December. ACR data captures TV users’ viewing habits in real time, and manufacturers have found profits from selling the information to advertisers and other organizations. Paxton sued five major smart TV manufacturers — Samsung, Sony, LG, Hisense and TCL Technology — for allegedly collecting ACR data without consumers in the state being fully informed and consenting. Samsung is the first company to make changes in response to the lawsuit, and said it will “promptly update” its…